Advertising Basics!

Advertising Basics!
SAGE Publications Pvt. Ltd | 2004-03-15 | ISBN: 0761998101 | 180 pages | PDF | 14 MB

                               This book introduces the reader to a brief history of the evolution of advertising in the world and in India, including: the economic and social importance of advertising; the role of advertising agencies in the creation and dissemination of advertisements through the media; and above all, the practical aspects of client servicing and copy creation for different media

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